Today, to cope with the complexity of the global organization, the industrial company
needs to be more structured. New processes have to be developed due to more and more
ambitious quality requirements. A new problematic arises: what is needed to offer to all
customers a product that meets the quality requirements of a local market? The main
objective of this paper is to propose a quality requirements allocation method that
matches the market specifications and the customer satisfaction. This is in contrast with
the traditional allocation methods which are often time-consuming to implement or do not
focus on the customer satisfaction for the definition of the quality targets. The proposed
method is inspired from reliability allocation method and is formulated as a feasibility
problem. In this context the notion of optimality of the solution is not being sought, the
objective is “only” to find out a solution that satisfies the global target quality. This
allows determining some local quality targets in accordance with industrial data.